In this article, you will learn about the best ways to increase sales in your online store in 2022, including: customer reviews, discounts of various types, affiliate marketing, marketing techniques like up-sell and cross-sell, abandoned carts, and finally publishing purposeful content.
Customer Reviews
Customer reviews are one of the most influential factors in increasing sales for any product or service, yet many merchants overlook them in favor of marketing and other efforts—a big mistake. It’s important to have product or service reviews so you can track customer feedback and improve the level of products and services you offer.
Customer reviews give a positive impression to visitors and reduce hesitation when making a purchase, leading to increased sales in the online store. Make sure the reviews come from customers who have actually purchased the product or service.
Discounts
Discounts are one of the most effective ways to drive purchases, especially during shopping seasons like Black Friday. Offering periodic discounts on selected products in your online store creates a Fear of Missing Out (FOMO) for customers. A customer might be interested in your product or service but hesitant because of the price. Discounts shift their focus from the price to the opportunity to purchase at a lower cost.
Discounts can take various forms, such as coupon codes, direct discounts on selected products, bundle product discounts, or cart total discounts. These can attract customers and boost sales in your online store.
Affiliate Marketing
Affiliate marketing is another way to increase sales in online stores. It involves people marketing your products or services in exchange for a percentage of sales made through them (typically 10-25%, sometimes as high as 40%). One of the most popular affiliate marketing methods is using a unique code that the customer enters at checkout.
Affiliate marketing effectively boosts sales and expands the reach of the products and services offered by your brand. Both individuals and other brands can participate, creating a mutually beneficial arrangement.
Marketing Techniques
There are many marketing techniques to increase sales, with up-sell and cross-sell being among the most popular. Up-selling encourages customers to choose larger or more premium products as they offer better value, increasing your sales by raising the customer’s total purchase value. For instance, convincing a customer to buy a medium-sized coffee instead of a small one.
Cross-selling encourages customers to add complementary products at a lower price. Make it seem like they’re missing out if they don’t purchase the items together. For example, buying a smartphone along with a protective case and charger.
Abandoned Carts
Abandoned carts are missed sales opportunities that occur when customers add items to their cart but leave without completing the purchase.
According to a study by Statista, the global cart abandonment rate in various e-commerce sectors rose in 2022 for the retail market compared to the previous year, increasing from 69.26% to 71.24%. While this may seem like a minor change, it represents billions of dollars in lost sales.
Efforts to recover abandoned carts, such as sending reminder messages to customers, encouraging them to complete their purchase, and offering special discounts, can significantly increase sales in your online store.
Publishing Content
“Content is King.”
Consistently publishing purposeful content that benefits the customer before attempting to sell them anything highlights the cultural side of your brand and establishes that your product or service is your area of expertise.
Content can take the form of a text message, email, blog post on your blog, or social media posts. Increasing awareness of your brand has a significant impact on convincing customers to purchase, influencing your online store sales both directly and indirectly.
We hope you found this article helpful.
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